Dearest Sandi and TJ,

I just learned of Jeff's passing this week. Bryan and I are shocked and saddened about your loss, and wanted to reach out even though it is 3 & 1/2 years since you lost this amazing man. We hope you see our comments.

On Tuesday morning, Global News reported that Coca-Cola was opening it's new state of the art bottling facility in N. Calgary.

I immediately thought about Jeff, and wondered if he would running the plant, or if he was already the CEO of Coke (seriously...).

Then, I started to think about all of the good times (in business and as friends) we had with Jeff (and you, when you came on the scene), and I decided that even though it had been 13(??) years since Bryan & I had last seen Jeff (in the Coke suite at the Stampede), I would try to contact him to catch up.

When I Googled Jeff on Linked In, his obituary popped up. Initially, I thought (hoped) it was someone else with the same name, so I tried again, and unfortunately came up with the same results.

I worked with Jeff in various capacities for over 10 years when I was Sales Manager and Market Manager for 7-Eleven.

Our Calgary management team and our store teams knew Jeff and appreciated the front line support that Jeff provided to us, especially when we hosted the first ever CEO market tour to Canada, or the numerous store grand opening or Slurpee Alert events, or just if we needed some BIB's (Bag In Box syrup) delivered to our Claresholm store on the Saturday of a long weekend - We had underestimated our order, so I called Jeff after the FC called me at home. Jeff went to the warehouse, picked up the BIB's & drove them out to Claresholm himself. That was Jeff!!!

I am going to pass Jeff's obit on to a number of my colleagues from 7-Eleven, I am sure that they will be as shocked and saddened as we are.

Sandi, I hope that you and your family are healthy and are finding joy remembering the wonderful husband, father, son and good friend that Jeff was.

Our sympathies,

Maureen Sieben & Bryan Boland

As we journey through life - we are lucky sometimes to meet someone that touches your life in a special way. Jeff was one of those people. I have never met anyone that was so kind, caring and who was as passionate about his career as he was. When he shared his diagnosis with me - it was him that cheered me up and I will never forget his words "I will beat this as I have a son to think about and a loving wife". And fight you did. We shared many a laugh. I am truly going to miss you and you have taught me many things. So rest in peace my dear friend. My heart goes out to you Sandi and TJ but I know you have some wonderful memories to remember him by. Sandi if ever I can do anything for you or TJ I am only a phone call away.

We were fortunate to know Jeff as our neighbour for the past 1 1/2 years. We were just getting to know Jeff more when his health went sideways. Doug was waiting to have that scotch with Jeff so now we will raise a glass in his honour. Our hearts go out to Sandi and TJ; our little cul-de-sac won't be the same.

I had the privilege of working with Jeff back when he was a Driver 30 years ago at Coke. His dedication to Coke and his career was evident with how quickly he moved up the ranks. No matter which position he was In he was approachable and always had a smile on his face. Sandi, keep your memories tucked closely in your heart, these memories are now treasure to share with Tyler in the years ahead. Rest In Peace Jeff

Jeff was a driver at Coca Cola in Calgary when I started driving there in 1990. He helped me many times over the last 30 years, and I must pass on my deepest condolences to your Family at this time.

Sandi, Tyler and family members our thought & prayers are with you at this very hard time.

I only knew Jeff for a couple of months but it felt like I had known him a life time. We were bed buddies in the Foothills hospital. Jeff encouraged me to strive for home and not let my illness take over. I did get home on the date Jeff wrote on my information board at the hospital.

Jeff was a kind, thoughtful and generous individual. That will be his legacy

Barry & Lynda Ellard

Dear Sandi,

I was so sad when I was told of Jeff's passing.

Jeff was a loving husband and a loving father to TJ. Jeff was a very kind man with a warm heart.

I will remember Jeff for the rest of my life.

My deepest condolences.

Glen Castello

Sandi,

I am shocked and saddened to hear of Jeff’s passing. My deepest condolences to you and your family.

Sue Sydenham (BMO)

I heard through a friend of mine at coke about this terrible news and I cannot believe it. Jeff was a bright light, a true professional, a great leader and a huge proponent of advancement of women and gender parity in business. I got to know Jeff quite well though WFF when he was in Toronto as we both sat on the marketing leadership committee for the wff executive. He always made me feel like a valued member of the team and worked so hard at what he did. I was so pleased when I learned Jeff was going to be a father and when he had Tyler as I had just had my baby the year before. I always thought I would one day work with Jeff but sadly that day will never come. Please accept my sincerest condolences for your loss. He loved his family—and always spoke so highly of you.

My best,

Tanya cerniuk